The entire theme park can become a virtual playground, making every trip through the turnstiles a unique experience.ĭisney's theme park business was the only segment to grow for the media giant in fiscal 2017.
Even if it's something as basic as using augmented reality to render Toy Story characters on the camera lens as guests snake along the long Slinky Dog Dash coaster queue, or giving Matterhorn riders facts about the actual Alps, it's easy to see how the app can develop over time into something that will make folks want to visit the parks more often. There are no public details on what the available diversions will be when the new app launches in a few weeks. Folks staying at on-site hotels can use it to check in online or unlock their doors. Folks can now use the existing app to order online from a growing number of quick-service restaurants, shaving wait times during peak dining hours. My Disney Experience has evolved intelligently over the years. It's optional, after all.ĭisney knows what it's doing when it comes to mobile development. And if someone feels that the lull between ride experiences can be more enjoyable with Disney-developed activities that encourage group play within one's family or with fellow park guests, it's not a bad thing. Disney just rightfully - and brilliantly - wants to take the time-eating app choices in-house.Ī day at one of Disney's six domestic theme parks isn't cheap. Purists will bump into guests navigating for hidden Mickey Mouse symbols or playing parkwide scavenger hunts. The last thing they want to see is a lavishly themed queue experience aglow with their fellow parkgoers engaged in games of Disney trivia or populating their surroundings with virtual animated characters on their smartphone screens. This is just the latest way we are making a visit to our parks even more fun and memorable in new and innovative ways." "And the more you explore in Disney parks, the more there is to discover on the app. "With the touch of a button, wait time turns into play time with family and friends at certain locations," according to the official Disney parks blog. Disney is hoping that the new app will merely enhance the experience with themed diversions and insights, ideally increasing visitor engagement.
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It has continued to update that app's functionality over the years, perpetually raising the bar. My Disney Experience was launched at Disney World five years ago, giving guests a high-tech way to navigate through the parks, browse wait times, and schedule and modify dining and FastPass expedited queue reservations.
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The media giant will be introducing the Play Disney Parks app for iOS and Android devices, giving visitors location-specific activities that interact with the surrounding environment - presumably through augmented reality.ĭisney's original in-park app isn't going away. He earned his BBA and MBA from the University of Miami, and he splits his time living in Miami, Florida and Celebration, Florida.įollow ( NYSE:DIS) beefing up the mobile app experience for guests visiting its theme parks in Florida and California this summer.
He's been an analyst for Motley Fool Rule Breakers and a portfolio lead analyst for Motley Fool Supernova since each newsletter service's inception. Yes, that's a long time with more than 20,000 bylines over those 24 years. Since 1995, Rick has been writing for The Motley Fool, where he's a consumer and tech stocks specialist.
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